scroll

Enlightened Strategy

OUR PROCESS

We believe in great creative ideas and insight-based strategy, so we’ve built a process that helps us deliver that every time. But these are guidelines, not rules. We flex the way we work to fit each brand and each project, constantly evolving and refining to keep our ideas bold and the work fresh.

UNDERSTAND

We’re committed to strategy. That means we don’t just jump in and start designing, we set a foundation of research by getting to know the landscape you’re working in. We learn about your business, research your target and understand where you fit in the industry. Then we make recommendations that will help you stand out in the market.

  • Competitive Analysis
  • SEO
  • Brand Analysis
  • Market Analysis
  • Social Media Audit
  • Target Research

DEFINE

Once we’ve done the industry and competitive research, we focus in on your brand. We get a good feel for who you are, then we craft who you can be. That means mapping out what makes your brand unique and deciding the best way to present yourself. Defining your brand or marketing direction can take some soul searching, but whether the end result is a banner ad or brand identity, it brings everything we do to the next level.

  • Brand Benefit Analysis
  • Brand Positioning
  • Creative Framework
  • Style and Tone
  • Marketing Strategy

CREATE

Here’s where our designers, user experience and copy teams really shine. Dreaming up concepts that look amazing, capture attention and are a smart fit for you is what this phase is all about. While it’s tempting to skip to the finished product, the exploration and editing that happens in this phase makes your project the best it can be. In the end, we’ll have honed in on your brand’s expression or marketing campaign direction—creating an identity that’s 100% you.

  • Design Concepts
  • Logos
  • Color Palette
  • Brand Voice
  • Website Structure

DELIVER

Even the best ideas fall short if they aren’t executed well. So, once we’ve all agreed on the direction, our design and copy teams turn those concepts into letter-perfect deliverables. Then they collaborate with our in-house development and production teams to bring the project to life. The final product looks different for every client, but whether it’s the digital or the physical, we hold everything we make to the highest standards. Here are just some of the projects we can help you with:

  • Sales and Brand Collateral
  • Retail and OOH
  • Radio Spots
  • Custom Web Development
  • Social Media Strategy
  • Photography and Videography
  • Tradeshows and Events
  • Google AdWords
  • Analytics
  • Web Hosting
  • CMS Training
See our Work

UNDERSTAND

We’re committed to strategy. That means we don’t just jump in and start designing, we set a foundation of research by getting to know the landscape you’re working in. We learn about your business, research your target and understand where you fit in the industry. Then we make recommendations that will help you stand out in the market.

  • Competitive Analysis
  • SEO
  • Brand Analysis
  • Market Analysis
  • Social Media Audit
  • Target Research

DEFINE

Once we’ve done the industry and competitive research, we focus in on your brand. We get a good feel for who you are, then we craft who you can be. That means mapping out what makes your brand unique and deciding the best way to present yourself. Defining your brand or marketing direction can take some soul searching, but whether the end result is a banner ad or brand identity, it brings everything we do to the next level.

  • Brand Benefit Analysis
  • Brand Positioning
  • Creative Framework
  • Style and Tone
  • Marketing Strategy

CREATE

Here’s where our designers, user experience and copy teams really shine. Dreaming up concepts that look amazing, capture attention and are a smart fit for you is what this phase is all about. While it’s tempting to skip to the finished product, the exploration and editing that happens in this phase makes your project the best it can be. In the end, we’ll have honed in on your brand’s expression or marketing campaign direction—creating an identity that’s 100% you.

  • Design Concepts
  • Logos
  • Color Palette
  • Brand Voice
  • Website Structure

DELIVER

Even the best ideas fall short if they aren’t executed well. So, once we’ve all agreed on the direction, our design and copy teams turn those concepts into letter-perfect deliverables. Then they collaborate with our in-house development and production teams to bring the project to life. The final product looks different for every client, but whether it’s the digital or the physical, we hold everything we make to the highest standards. Here are just some of the projects we can help you with:

  • Sales and Brand Collateral
  • Retail and OOH
  • Radio Spots
  • Custom Web Development
  • Social Media Strategy
  • Photography and Videography
  • Tradeshows and Events
  • Google AdWords
  • Analytics
  • Web Hosting
  • CMS Training
See our Work