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Enlightened Strategy

OUR PROCESS

We believe in great creative ideas and insight-based strategy, so we’ve built a process that helps us deliver that every time. But these are guidelines, not rules. We flex the way we work to fit each brand and each project, constantly evolving and refining to keep our ideas bold and the work fresh.

great minds collide

Let’s get on the same page. Yes, we’ve done an assessment of your business but it’s important for both of our teams to truly know each other. In this kickoff meeting, we’ll talk must-have’s and would-like’s in ways that will have you saying, “I never would have thought of that!”. We believe this meeting is the key to a successful relationship and brand.

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01

UNDERSTAND

We are committed to creating strategic brands. That means we don’t just jump in and start designing after our assessment. We work to build off that foundation to not only learn your business but also research your target and understand where you fit in the industry. This way, we can make you stand out in the market.

Goals / KPIs / Your Audience / Your Company / Your Competition

02

DEFINE

Once we’ve done the industry and competitive research, we focus in on your brand. We get a good feel for who you are, then we craft who you can be. That means mapping out what makes your brand unique and deciding the best way to present yourself. Defining your brand or marketing direction can take some soul searching, but whether the end result is a banner ad or brand identity, it brings everything we do to the next level.

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03

CREATE

Here’s where our creative teams really shines. Dreaming up concepts that look amazing, capture attention and are a smart fit for you is what this place is all about. While it’s tempting to skip to the finished product, the exploration and editing that happens in this phase makes your project the best it can be. In the end, we’ll have honed in on your brand’s expression or marketing campaign direction—creating an identity that’s 100% you.

Naming / Logo Design / Brand Essentials / Website Design/UX / Marketing Strategy / Content Strategy

04

DELIVER

Even the best ideas fall short if they aren’t executed well. So, once we’ve all agreed on the direction, our creative teams turn those concepts into letter-perfect deliverables. Then they collaborate with our in-house development and production teams to bring the project to life. The final product looks different for every client, but whether it’s the digital or the physical, we hold everything we make to the highest standards.

Marketing Tactics / Templates / Assets / Website Developed / Blogs / Collateral

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05

evaluate &evolve

After we’ve created and launched your new brand and plan, we’d like to sit down with you and assess how it’s working. Maybe things have shifted, or you have some new goals to work towards—let’s talk about it. We want your brand to be flexible and proactive so we will create plan for you to continue being successful into the next year.

Website Performance / Marketing Performance / Brand Perception

We pride ourselves on our people who create delightful work based on meaningful insight. And, we believe that having partners, not clients, leads to smart creative choices that perfectly blend unique perspectives into considered brands.