Brings Their Values to Life
Founded in Fredonia, Wisconsin, Badger Paperboard had expanded into the four corners of the US, but their existing branding kept them boxed in as a Midwestern company. They enrolled us to create all-new branding, a new website, collateral and tradeshow materials that reflected their national reach and their fun, approachable personality.
Rebranding / Product Launch / Marketing Materials
Paperboard is a straight-forward industry, but where Badger stands out from the rest is in their commitment to an issue-free process and responsive customer service. Every part of their message needed to serve their customers in a simple, inviting and customizable way.
We gave them a full brand overhaul, from logo to color palette to voice, taking it from unclear and dated to fresh and intuitive. The heart of our work with Badger was a new website built specifically to remove all barriers for customers. Simple illustrations, an approachable, informative tone and the ability to request a custom quote from any page on the site made it effortless to navigate. We brought the same smart look and feel to their tradeshow booth, marketing materials—including materials to support a revolutionary new product—and collateral.Download full case study