BUILDING THE NUTS AND BOLTS OF A GREAT BRAND

Distributing value, every day.

THE CHALLENGE

Prospect Fastener is one of the country’s leading fastener distributors, serving manufacturers, end users, and even other suppliers. But their message was getting lost in cluttered marketing that didn’t communicate clear and compelling benefits. They needed help to redefine their brand so they could continue growing.

WE DELIVERED

Brand Messaging / Collateral / Microsite / Video / Trade Show Booth

PFC-TheChallenge-D PFC-TheChallenge-T PFC-TheChallenge-M

CREATING A BRAND EXPERIENCE

Working with Prospect Fastener’s leadership, we identified the types of messages that were most powerful for their various audiences and started bringing clarity to their marketing. Focusing on their huge array of products—they carry over 11,000 products and ship millions of parts per year—we developed new marketing pieces that emphasized the scale and speed that Prospect offers to customers.

PFC-CreatingABrandExperience-D PFC-CreatingABrandExperience-D PFC-CreatingBrandExperience-M

PROSPECT FASTENER CHARACTER

Reliable x Direct x Forthright

DELIVERY

The ES99 team brought the new brand to life in a variety of ways, including an email campaign, brand collateral, video content, a microsite, and a clutter-breaking tradeshow display. Prospect Fastener’s customer base now has more ways than ever to engage with the brand and discover how Prospect can help them change the way they do business.

PFC-TheDelivery-D PFC-Tradeshow-T PFC-Tradeshow-M

“Prospect Fastener’s customers are busy people who don’t have time to waste. These new brand pieces help them instantly see Prospect as the right choice.”

- Neil, Copy Mentor